What does ‘Clean Beauty’ really mean?

What does ‘Clean Beauty’ really mean?

What does ‘Clean Beauty’ really mean?




You’ve decided to go more natural with your skincare so head to the Clean Beauty aisle.
But talented marketing can lead us to think we are also getting pure, unprocessed, botanical products…when that may not be the case at all.




Clean beauty only means one thing.

Clean beauty should mean that a product is safe, non-toxic, and has transparent labeling of ingredients.

Safe and nontoxic is a good start.

But we think that non toxic ingredients in skincare should be a given, not something special. TellurideGlow formulates to a higher level of standards, adhering to strict EU standards. Why? There are 1328 banned chemicals in the EU. In contrast, as of 2018, the US has banned only 30, trailing 40 nations. And that list hasn’t changed much since it’s inception in 1938…that’s 82 years!

There are different measures for Clean Beauty.

There is not one set of guidelines, certainly not by the FDA, and a ‘clean’ list varies from company to company. Sephora has a Clean at Sephora section and that’s a positive move. But take a look at the first five ingredients in one product stamped ‘Clean by Sephora’…Cetyl Ethylhexanoate, Caprylic/Capric Triglyceride, Peg-20 Glyceryl Triisostearate, Peg-10 Isostearate, Polyethylene.

Highly processed “caprylic/capric triglyceride” which most suppliers deliberately rename as “fractioned coconut oil” is a controversial ingredient in “natural cosmetics”.

First: it has nothing to do with coconut. Almost 99% of




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