The research junkie in me couldn’t help but dive deeper into the controversial subject of natural vs. genetically modified ingredients in skin care.
I found different versions of the same facts regarding the effects of harmful skincare ingredients and became interested in the cumulative effects these chemicals have on our systems.
Ultimately, I concluded it’s better to use a product that contains no questionable chemicals at all – especially when they have no skincare benefits.
With an understanding of marketing from a Journalism degree in Public Relations, I weeded through a lot of greenwashing (marketing that gives the appearance of naturally sourced products) and searched for products where 100% of the ingredients would contribute to real results for vibrant aging, but seemed to find few authentically pure and effective products that met the standards I envisioned.
If the foregone miners of Telluride could complete their mission of finding pure gold, I felt I could figure out the gold standard formula for skin hydration with a lot of openness to research. I put my brain and hands to work and begin the quest for the highest level of raw purity available. It also had to smell heavenly.
Soon I found myself a novice alchemist, formulating using the most active, luxurious botanicals available worldwide. The most exciting part has been to incorporate some powerful higher elevation, alpine botanicals into the formula. Recognizing a need for scientific input, I worked with a micro-formulation chemist to ensure the safety and efficacy.
Having worked with tens of thousands in fashion who care about appearance, I understand expectations of discerning women.
I wanted a formula that was equivalent to 5 star gourmet skin cuisine. It had to be elegant, yet powerful to stand up to the harshest climate conditions found anywhere. And, it had to be effortless so I could spend more time on living life and less time in front of the mirror.
I started the two year journey of learning about organic science, toxicology, and the art of formulation, natural preservation, blending fragrance notes with guidance from aromatherapists, and seriously worked on ingredient benefits, precautions, and certified organic sourcing. I am a Formula Botanica graduate in organic cosmetic science which helps tremendously in choosing ingredients and pure processes desired for a results-driven formula.
I worked through scores of custom formulations and testing with hundreds of real users, particularly in the harsh mountain climate. The formula improved from two years of product testing prior to the launch as well as honest feedback in 2013 and 2014, and is now appreciated in 40 states.
The result was one extraordinary solution that was perfect for all skin types. Fresh, clean skin hydration powered by protective antioxidants. This rich blend of 24 botanicals satisfies anyone seeking hydrated, clear, radiant skin….with a soothing aromatic boost.
As demand spread, I decided to offer it online and in spas and boutiques in Telluride….then several high-end cosmetic specialty stores, hotels and spas, and an MD office. Find us in Beverly Hills, Denver, Dallas, Austin, Houston, Nashville, Virginia, Casper, and of course, Telluride.
TellurideGlow® Alpine Pure Oil began to create chatter among skin enthusiasts.
Finally, after independant laboratory testing for safety and stability with stellar results, online sales were launched in April 2016.