Our Brand
Inspired by the active outdoor lifestyle and pristine landscape of Telluride, Colorado, TellurideGlow® sprang out of a need to address the only downside of living in this mountain paradise: the extreme climate. At Telluride’s elevation — nearly 9,000 feet—there is less oxygen, low humidity, fierce sun, and extensive snow fall, all of which take a dramatic toll on the skin…in addition to skin sensitivities and age.
Not wanting to give up the things I love most about living here—skiing, hiking, biking, horseback riding—when I couldn’t find a singular solution to help my skin adapt to this environment, I started making my own elixir. Very quickly, people wanted to know what I was using on my skin, and little by little…bottles of my secret blend began to make their way out of my kitchen, and into the hands of people around the country. And without expecting to start a second career after retiring, just like that, TellurideGlow® was born.
Hands-on Approach
Well, not quite just like that. My goal was to think small, not big. It was to offer my best with the belief that results are everything. If the demand grew, I would grow with it. With a limited budget and no formal marketing plan, I built the brand on buzz and word of mouth. I set my standards, then applied the principal of learning all facets of the industry before I would expand. I dedicated myself to learning the formulating process from top to bottom. With the help of an award-winning micro-formulation chemist, I studied organic science, toxicology, and product formulation, as well as natural preservation and fragrance blending. I researched ingredient benefits, cautions, and organic sourcing, all of which helped me to become accredited in organic cosmetic science.
I chose to forego investors from the fear of possibly compromising my commitment to quality and effectiveness. I wanted the flexibility to change as needed and listen to feedback and to my own intuition. Two years later Alpine Pure Oil was launched–an organic blend of pristine, results driven botanical oils incorporating higher elevation flowers and plants.
High Recovery Skincare
I’ve always been in awe of the wildflowers that flourish above tree line above 12,000 feet in the Telluride region. My studies confirmed that some of the world’s most nutrient-dense plants are found at higher elevations. Their fortitude for survival produces abundant secondary metabolites, vitamins and protective phytonutrients that are vital to healthy skin. Observing that these tenacious botanicals have already instinctively figured out how to combat stress, I decided to harness that power in every TellurideGlow formula for the highest recovery and rejuvenation.
Today, TellurideGlow promises remarkably nurturing and revitalizing skincare that is sophisticated yet understandable, with absolutely clean ingredients, all energized with dynamic alpine botanicals for healthy, glowing skin at every age. Passion is ageless; TellurideGlow is designed to help people of every age feel great as they live abundant lives. I’m on a quest to wear our age beautifully, and give back as I go.
I formulated TellurideGlow for people who want to look and feel good about themselves, but also want to get out and live life. They spend time outdoors, they travel, they hike, they age—and they don’t let aging stop them from living vibrantly. With TellurideGlow, now they have clean, forcibly potent skincare that supports their skin, and their energetic lifestyle. ~ Mary Alice Heape, Founder & CEO