My first formula was a cream, and as happens when I cook, I made too much. I put the extra in little blue jars and added an orange edible flower from my herb planter and shared in Telluride. The response was delightfully positive, word spread and others began contacting me to give it a try. It wasn’t perfect, but was the beginning of the wonder oil called Alpine Pure Oil. The enthusiasm motivated me to get more serious about excellence; I wanted a formula that was equivalent to 5 star gourmet skin cuisine. I wanted it to be elegant but not fragile. As a former president of a women’s fashion company, having worked with tens of thousands who care about appearance, I understand expectations of discerning women. I began researching botanical skincare in earnest knowing that results are everything. Though I loved the creativity, I quickly realized that formulating was much more than using high quality ingredients. As in fashion, the finest materials are not worth much unless the design is exquisite. I consulted with botanical chemists and aromatherapists, started the journey of learning about organic science, toxicology, and the art of formulation, natural preservation, blending fragrance notes, and seriously worked on ingredient benefits, precautions, and certified organic sourcing. I became a mad scientist in goggles and gloves working with my beakers through scores of formulations and testing with hundreds of real users. Ingredients were chosen from around the world and had to be cruelty free, GMO free, 100% vegan, with recyclable packaging, recycled shipping materials and made in the USA. The formula was improved 28 times over two years from product testing and honest feedback. Objections were not road blocks but challenges to solve and cross of the list. Alpine Pure Oil is loaded with rich nutrients, antioxidants, vitamins, and essential fatty acids. Seven essential oils amidst 24 lush botanicals produce a scent that is more than fragrance, it’s an aromatherapy cocktail I call Alpenglow. Warm, rosy, luminous, fresh…everything I imagine a mountain alpenglow sunset to be if it had a fragrance. The demand spread through different states. Every time I thought it was time to get back to retirement I had more requests for that ‘magic oil’ and so decided to offer it online and in spas and boutiques in Telluride….and now in several high-end cosmetic specialty stores. It’s finally launched, laboratory tested, and approved for safety and stability. Alpine Pure Oil continues to be handcrafted in micro-batches with raw, cold-pressed, unrefined, certified organic ingredients.